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Assist in interviewing, hiring, and managing Marketing Interns.Collaborate with various internal and external stakeholders, such as the Ticket Office, Communications, Multimedia, and campus partners, to develop wholistic and comprehensive digital marketing campaigns.Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy.Create brand-conscious content (graphics, videos, GIFs, etc.) to enhance engagement across all platforms, including web, email, social media, advertising mediums, in-game videoboards, etc.Assist in the development and execution of an enhanced fan engagement strategy, focused on improving the fan experience, for a portfolio of assigned teams.Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys, utilizing an assigned budget and collaborating with external vendors when appropriate.Lead the department’s email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into CRM & ticketing systems, with a focus on supporting the Harvard Athletics brand and generating ticket sales.Develop, implement and optimize high-quality, engaging, and creative digital marketing campaigns and strategies.In addition to holistically and collaboratively managing the department’s short and long-term digital marketing strategy, this role will also assist in the growth and execution of fan engagement and game presentation strategies, working with a portfolio of assigned teams. This role will lead and advance the planning, development, and execution of digital marketing campaigns that emphasize audience growth, increased engagement, and revenue generation. Reporting to the Assistant Director of Athletics - Fan Engagement, this Assistant Director - Digital Marketing & Engagement (Athletics) will own the development and execution of digital marketing campaigns focused on overall sport amplification and collaborate with the Director of Business Strategy on revenue generating initiatives.